Romania din Spania

For the first time, Facebook Credits will be used towards a large-scale philanthropic movement at tonight’s Stand Up To Cancer event. The star-studded live fundraiser and telethon will be broadcast across a number of major television channels as a way to raise money towards cancer research.

While generally these events usually focus on getting people to call in to donate money towards a cause, now viewers will be able to make donations via Facebook’s virtual currency Facebook Credits, with 100 percent of the donation going towards the cause. Members can donate with Facebook Credits on Stand Up To Cancer’s Facebook page. In the past, the Stand Up To Cancer telethon has raised over $100 million.

Facebook has been aggressively marketing Credits over the past few months. Considering the massive exposure of the event, it seems like a win for Facebook Credits and a good way for Facebook to broaden the use of the virtual currency beyond just within games (and a easy way to raise money for a worthy cause). And it’s dead simple way for users to raise money for charity.

Target now sells gift cards for Credits, and recently struck a deal with Malaysian payments company MOL Global (the company that bought Friendster) to sell gift cards for credits at retail stores in Malaysia and Singapore.

Facebook has scored a number of deals with gaming companies to allow its members to use Facebook Credits to buy virtual goods through Facebook credits, including partnerships with Zynga, Crowdstar, LOLapps, and RockYou.

Credits expected to make up one-third of Facebook’s revenue in the next year.

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Early this year we wrote about Pumkpinhead, the working name for new startup About.me being created by repeat entrepreneurs/investors Tony Conrad and Tim Young. We didn’t know much about the startup except that it had top angel investors involved: Ron Conway, AOL Ventures, Scott Kurnit, Founders Collective, Radar Partners (Doug Mackenzie & Kevin Compton) and David Mahoney. Freestyle Capital has also invested since then.

The company is still in stealth, but they’ve given out a few beta accounts to friends and advisors, they say. Part of the product is a personal profile page that points people to your content around the Internet, allowing you to pull all this information together to build a single online identity. So these beta users are creating very noticeable splash pages. Examples: Founder Tony Conrad, AOL CEO Tim Armstrong, Typekit founder Jeffrey Veen and author Ellen Hopkins. You can see my About.me page here.

There’s a lot more to the product on the back end to help users understand how many people see your profile, where they’re coming from and what they do on your page.

You can’t sign up for it just yet, but you can reserve your username. Over the last couple of years we’ve all learned the importance of securing your name on services like Twitter and Facebook. If this seems like a product you’ll use, you will want to grab your name now. I’m pretty stoked I got /Mike myself.

Just go to About.me and type in your email and the username you want. If it confirms the name is yours. If not it’s already taken or reserved. Just about everything is wide open right now.

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It’s finally happened. Bloglines,the troubled RSS feed reader owned by IAC, will officially be shut down, the company has told TechCrunch exclusively. The site has had a tumultuous history, so it’s unsurprising that IAC has finally put the platform out of its misery. Bloglines, which is actually operated by IAC Q&A property Ask.com, will be informing users of the news today and will officially be shut down on October 1.

Bought by IAC’s Ask.com in February 2005 for around $10 million, the site has been in jeopardy ever since the launch of Google Reader long ago, compounded by the shift from RSS to realtime news streams. Over the past few years, the site hasn’t launched any new or innovative features to boost usage. While we’ve heard in the past that IAC was considering shutting down the site, the company held off on killing the site permanently and was looking for ways to refurbish Bloglines.

Doug Leeds, President of Ask.com tells us that the reasoning behind closing Bloglines came down to the fact that the market for people who use Bloglines (and RSS readers, he adds) isn’t growing, and is actually shrinking as people shift to realtime news streams such as Twitter to consume content on the web. In IAC’s market research, according to Leeds, there has been a 20 percent decline in people who are consuming RSS feeds as a whole. He says that Ask.com will continue to focus on drive traffic to and enhance its question and answer site.

Bloglines isn’t the first RSS reader to throw in the towel; Newsgator shut down its online newsreader last year. Now, Google Reader is all we have left; though even that product is slowly being replaced. We’ve put Bloglines in the TechCrunch Deadpool.

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Remember Please Rob Me, the site that tried to raise awareness about the dangers of broadcasting publicly on Foursquare and other geo services when you are not home? I don’t know that any burglaries ever actually occurred as a result of the information on the site, which in any case is not operational any more (it made it’s point).

But when you take the same idea of location broadcasting and put it on a service with more than 500 million users, it is no longer just academic. People’s houses will get robbed, at least in New Hamshire. A burglary ring in Nashua, New Hampshire targeted people who checked into places on Facebook, alerting them when they were not home. The police caught them after they broke into 50 homes and stole $100,000 worth of goods.

This seems like a good time to revisit Please Rob Me’s mission statement:

The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home. So here we are; on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home. It gets even worse if you have “friends” who want to colonize your house. That means they have to enter your address, to tell everyone where they are. Your address.. on the internet.. Now you know what to do when people reach for their phone as soon as they enter your home. That’s right, slap them across the face.

Please Rob Me, indeed.

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http://www.necn.com/09/10/10/Burglary-ring-targets-Facebook-users-in-/landing.html?blockID=307943&feedID=4206&utm_source=twitterfeed&utm_medium=twitter

Nokia is replacing Chief Executive Olli-Pekka Kallasvuo, who proved unable to address the phone-maker's loss of the smartphone crown in the last few years, with Stephen Elop, formerly of Microsoft Corp. Nokia has two main issues to address: a steep loss in earnings and a market share in leading edge mobiles that is being assaulted by iPhone/Android/RIM. Its share price is consequently taking a beating. And let's not forget the ongoing nightmares of leaked of protoypes, loss of its fanboys, and its CTO. "My role as leader of Nokia is to lead this team through the period of change, take the organization through this period of disruption...to meet the needs of its customers, while delivering superior financial performance," Mr. Elop said at a news conference in Helsinki, reports the WSJ. Mr. Elop was formerly the head of Microsoft's business division. He starts on September 21, at a tricky time - Nokia World (the firm's annual talkfest London) is only next week so he will be unable to make a Steve-jobs-like entrance onto the stage and set a new tone for the organization.

It’s not every day you get to look inside a major electronics factory. Most of the work done there is compartmentalized and the manufacturing done for one company never touches the manufacturing done for another. In fact, Foxconn’s R&D labs consist of a series of locked doors. You can only get into one and that’s only if you’re allowed in to see prototypes. It’s an amazing world of secrecy and deception.

That’s why it’s quite interesting that BusinessWeek got to sit down with Terry Gou inside the Foxconn factory in Shenzhen. There they learned about the company’s efforts to stop everyone from killing themselves (parades, chants of “treasure your life”) and still maintain the backbreaking pace required of modern manufacturers.

Read more…

Well it’s about time. Panasonic’s latest VIERA Cast HDTVs and Blu-ray finally have the ability to do the Netflix streaming thing. I mean, it’s awesome that the ability is now available on most of the 2010 models, but it’s rather surprising that it took so long to hit the VIERA Cast line. These HDTVs have been on the forefront of the streaming game since the beginning and it seems like Netflix is on just about every CE device these days. But no matter, Netflix is finally available on these sets and ready to stream Firefly to your swanky new Panny HDTV.

Mobile ad exchange network operator Mobclix has published its monthly infographic based on its analytics platform and advertising impressions served by the startup. While July’s report focused on iPad app, August’s infographic addresses ad impressions, CTRs and more in the network.

According to Mobclix, impressions on the Android platform have grown 45% in the last 3 months and 420 percent since the launch of the platform. This growth seems to be in line with mobile ad network Millennial Media’s reports on Android growth. Of course, Mobclix didn’t reveal the growth of iPhone impressions, which surely grew at as a fast rate as well.

Unsurprisingly, Mobclix says that 90 percent of mobile app ad inventory are standard banner ads but inventory with rich media components (for example, iAd formats) receive higher engagement rates. Rich media ads average a 3.5X higher eCPM than the standard banner ads.

In terms of click throughs, the app ecosystem trumps the mobile web, with the average CTR on mobile apps is .67 percent vs. .17 percent CTR on mobile web. The same applies for videos, with mobile video ads seeing three times higher of an engagement rate than online video ads.

While rhe U.S. market holds the #1 sport for mobile ad impressions, the U.K., Canada and Japan are Top 3, respectively, for impressions. Australia and France follow for the fourth and fifth spot.

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The most popular note type created by Evernote users is a webpage. It seems that people love to save webpages in Evernote! Now Evernote is making it even easier for sites to get saved into notes with the announcement of the Evernote Site Memory Button. This is something of a departure from the historical Evernote modus operandi, where the user invokes a client application or opens up the Evernote website: the Site Memory Button is a server-side implementation, and sites that want to use it need to specifically add it. Once added, though, any Evernote user can use the button to add the page to their list of notes. The note will be pre-populated with content selected by the site owner, including title, and even have tags helpfully suggested.

inDinero, like a Mint for Quickbooks, finalized their highly sought after $1.2 million seed round this week. Shunning institutional financing, the small business banking startup was funded by a syndicate of twenty angel investors, including Intuit’s David Wu, Slide’s Keith Rabois, Yelp’s Jeremy Stoppelman, Microsoft’s Fritz Lanman, 500Startups’ Dave McClure, YouTube’s Christina Brodbeck, Stanford’s Steve Blank, YouTube’s Jawed Karim and more!

inDinero founders Andy Su and Jessica Mah initially set out to raise $500K but reportedly received so much interest that the round could have topped out at $2 million. Su and Mah had to eventually turn people away. A illustrated list of those that made the cut below.

Side note: Reinforcing inDinero’s“inDinero Is The Next Intuit” elevator pitch, investor David Wu, who was formerly VP of the Small Business Group at Intuit, wrote inDinero a check the very day he quit.

With the advent of the iPad and the plethora of cheaper Android tablets that are due to flood the market over the coming months, there's an increasingly popular theory in the tech industry: the days of the dedicated e-reader are numbered. Last week we published the latest forecasts from Informa Telecoms & Media analysts that said as much. Sales of 'smartbooks' (a loosely defined term) are expected to grow from 3.65 million in 2010 to nearly 50 million in 2014, or over 50% of all embedded device sales. The losers will be dedicated e-readers, such as the Amazon Kindle or Sony Reader, and the winners, multifunctional portable devices like the iPad and Samsung Galaxy Tab. The reasoning - and it's convincing - is that e-book content is now available on most multifunctional devices like mobiles and tablets that work well enough as book readers, while having other functions.

“Your mobile phone should be free.”

That was Google CEO Eric Schmidt talking to Reuters in November of 2006. It was just about a year before the Android project was first unveiled. It was also just a few months before the iPhone was introduced (Schmidt was a member of Apple’s Board at the time). At that point, Schmidt had to know that both Google and Apple were on the verge of changing the mobile industry. Or, at least, that’s what he thought was going to happen.

There’s no question that the situation in the mobile industry (particularly in the U.S.) is better than it was in 2006 from a consumer perspective. And yes, that’s largely thanks to Apple and Google. But free phones? We’re nowhere close to that. But last year we were. And then Google’s dream turned into a nightmare.

Before I get to that, let’s clarify what “free” is. There are plenty of phones out there on the market today that are “free”. But they’re not really free, you’re simply paying for them over the life of a cellular contract and accepting an upfront subsidy to make them “free”. It’s really a nice little mind game scam the carriers have in place. That’s not what Schmidt was talking about.

What he meant was that phones should be free because they would be fully (or mostly) subsidized by mobile advertising. In a way, that’s not really free either — but it’s a lot more free than the contract version of “free”.

And Schmidt’s vision was almost realized last year, we’ve heard from a couple of sources. Specifically, we’ve heard that the original plan for the Nexus One (the device that was being called the first real “Google Phone”, remember) was to release it for $99 unlocked. Let me repeat that. $99. Unlocked.

How? Google was going to pay the subsidy. Mobile advertising was ramping up so nicely at that point for Google that they felt they could get away with eating a few hundred dollars per user (which would be paid to the phone’s manufacturer, HTC), and really explode the market. It wasn’t a free phone. But it was damn close.

So what happened?

Well, as we hear it, the carriers told Google to go screw themselves.

You see, Google’s grand mobile plan had just one pesky problem: Google doesn’t run their own cellular service. They need the carriers’ support in order to make their phones work. Otherwise they’re just handheld WiFi devices (an idea Google also toyed with).

And Google had another problem. Android was already in full swing at the time, and while the Nexus One was going to be a different kind of phone, they still needed full carrier support for all their other phones. They simply couldn’t afford to piss off the carriers who could effectively destroy the platform they had built. So Google backed down.

Instead of a $99 unlocked Nexus One, we got a $179 version that was subsidized… by T-Mobile… if you signed a two-year contract. You could still get an unlocked version — but it was going to cost you $529.

At the Nexus One launch event, Google also announced a commitment from Verizon to sell the device. A couple months later, Sprint and AT&T also committed. All the major U.S. carriers were on board to sell the Google Phone. Subsidized. With contracts.

Yeah. That wasn’t Google’s original plan.

Their big back-up plan to revolutionize the industry was to sell the device online. The carriers went along with that, likely knowing it would flop. After only a few months, the entire thing fell apart.

By May of 2010, Google announced that they would no longer be selling the Nexus One (except to developers) — and this was before Sprint and Verzon even got around to launching their versions of the device. What was the point? Instead of an insanely cheap super phone, the Nexus One had become just a moderately-priced poor-selling smartphone.

Gee thanks, carriers.

Earlier today, Robert Scoble painted a similar (though much more brief) picture over Twitter of the story I just told. “My conversation last night with a Google VP confirmed that they threw their principles under the bus in order to gain Android market share,” he tweeted this morning. “What did the Google VP say? They learned from Google Nexus One that carriers hold all the cards. They had to play ball with them,” he continued. Bingo.

On one hand, it’s hard to blame Google. I mean, what else were they going to do? They had no choice. On the other hand, the pendulum is now swinging in the complete opposite direction and the carriers are starting to take advantage of the openness of Android to set the entire industry back ten years. And Google is playing along.

My only remaining hope is that Google is secretly building up Google Voice to be the VoIP solution they can use in conjunction with ever-expanding WiFi to blindside the carriers. That, or that they’ll somehow use the Open Spectrum they fought so hard for to come up with another way around the carriers. But the recent net neutrality shenanigans with Verizon don’t leave me too hopeful.

With Android growing so quickly, with Apple now clearly a foe, and with Microsoft trying to come back with Windows Phone 7, I fear Google now has too much vested interest in the current game to take the risks necessary to change it. It almost happened, but the carriers got in the way. Now, the only way we’re getting anything sort of resembling the free phones Schmidt promised is by giving Verizon, AT&T, Sprint, or T-Mobile roughly two grand over the next couple of years.

You know, “free”.

[images: New Line Cinemas]

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After a year’s worth of work, Seesmic founder Loic Le Meur just announced the launch of Seesmic Desktop 2 (SD2), a desktop client that goes beyond Twitter; “We want to be the first platform for platforms,” says Le Meur.

Running on Silverlight (to install go here), the desktop app now has plugin architecture that supports a multitude of content streams including but not limited to Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, Flicker, Klout, Formspring, Myspace, Google Reader (!), GroupOn (!), Salesforce Chatter, E-Bay, Last.fm and so on and so forth.

With this latest iteration it looks like Seesmic has found a way to prove that it’s more than just a one-trick, Twitter-platform pony, “The inspiration to build SD2 came from the understanding that our users desired support of many different social services, more than just Twitter, Facebook and Linkedin” Le Meur writes on his blog and in fact you can customize the app any way you like, “If you don’t like Foursquare, you can filter out Foursquare.”

Seesmic has also gone the way of the App store and has developed a plugin Marketplace, where you can search and download your favorite news viewing or social interaction plugins. Note: There’s a bit of turbulence in the installation process as you needlessly have to restart Seesmic Desktop in order to get the plugin to initially load.

Seesmic plans on launching payment options next year, but for the moment all plugins are free. And as Seesmic Desktop 2 is an open platform, Le Meur expects many more, “If all goes well there will be hundreds,” he tells TechCrunch hinting at more to come like E-Bay, ZenDesk, Gowalla, GroupOn, Visa, Blippy and Mint.

To encourage this he has built a SDK, offered up the Seesmic team for those companies that don’t have the chops, and hired third-party developers tequilarapido to build some of the more popular plugins like YouTube and Google Reader.

Alongside Seesmic Desktop UI mainstays like URL shortening, Search, Multiple Accounts, Lists, Photos/Video Twitter integration, and accounts support for Twitter, Facebook, LinkedIn and Google Buzz, the most exciting new features being launched here are individual to each plugin. And while it would take forever to get into into each one, I will bring up some of the most notable.

YouTube

The YouTube plugin allows you to share and watch video within your Seesmic app, and enables you to keep tabs on your Favorites, Most Popular, etc.

Last.Fm

You can now listen to music through the Seesmic client, if you have a Last.fm Pro account.

Zappos

With the Zappos plugin, perhaps the first social commerce plugin, anytime someone tweets a Zappos link you can see the item and buy it — If a Zappos link is tweeted by someone you follow you can now see all product information in your streams.

Techmeme

You can now view the tech news aggregator entirely on Seesmic, including discussion and related links.

Klout

The Klout plugin includes a small box under tweets in your stream which allows you to see the “Klout” or “influence” rank of of people who are tweeting.

Google Reader

Seesmic Desktop supports all Google Reader features, you can open any RSS and now use Seesmic as an RSS Reader.

Seesmic, which has received 12 million dollars in funding thus far, plans on monetizing Desktop 2 both from eventual Marketplace sales as well as with a classic freemium model which has at its core deep integration with the enterprise software and B2B space, which is where plugins like Salesforce Chatter and ZenDesk fit in. As TechCrunch Europe’s Mike Butcher said about the Chatter integration, “It’s like the link enterprise and the realtime social web just got invented.”

Le Meur also plans to take many of the Seesmic Desktop 2 features, and port them over to the iPhone/Android platforms next year. Windows Phone 7 will come first, since it’s the most compatible system with Silverlight.

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Hot on the heels of Apple’s decision to increase, ever so slightly, the opportunities for devs to use different frameworks for iPhone app creation, Adobe announced that its resuming work on its Flash-to-iPhone system for Flash Professional CS5.

Here is the relevant quote:

Apple’s announcement today that it has lifted restrictions on its third-party developer guidelines has direct implications for Adobe’s Packager for iPhone, a feature in the Flash Professional CS5 authoring tool. This feature was created to enable Flash developers to quickly and easily deliver applications for iOS devices. The feature is available for developers to use today in Flash Professional CS5, and we will now resume development work on this feature for future releases.

Read more…

We’ve been tracking the progress of Qik, a service that lets you broadcast movies from your mobile phone directly to the web, for years now. But until now we haven’t been able to get an especially accurate grasp of just how well the service has been doing. Today, that’s changing: Qik is releasing some user stats, for what cofounder Bhaskar Roy says is the first time.

Roy says that Qik curently has 3.5 million users, and is adding nearly 500,000 users each month. The application’s userbase has grown sixfold in the last year, and Roy expects that growth to continue. Much of it will stem from the fact that Qik is included as a default application on millions of devices, including the HTC EVO 4G and Nokia N97. Roy says based on current and upcoming partnerships, Qik will be preloaded on a whopping 75 million devices in the next year.

Qik is not the only player in this space. While live streaming companies Justin.tv and Ustream didn’t begin as mobile streaming services, they’ve launched applications for iPhone and Android that enable this functionality.
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“It’s not often you see a for-profit company donate one of their most valuable core assets and give up control,” Automattic founder Matt Mullenweg writes today in a post announcing that the WordPress trademark has been transfered from his company to the WordPress Foundation. “This is a really big deal,” he continues.

What this means is that the key ingredient behind Automattic is now in the hands of the organization in charge of “promoting and ensuring access to WordPress and related open source projects in perpetuity.” So why do this? Mullenweg says it has been his goal since the beginning to blend a non-profit business, a for-profit one, and not-just-for-profit one under one banner. Now that he feels each of those aspects is stable enough, he wants that main banner, WordPress, to be “protected” as a “beacon for open source freedom.”

With a quarter billion people now using the WordPress.com product — and with other for-profit products doing well (we use WordPress VIP to host TechCrunch, for example), Automattic clearly feels they can afford to lose their biggest asset. And Mullenweg thanks Automattic’s Board for allowing this transition to go down.

“I know in my heart that this is the right thing for the entire WordPress community, and they followed me on that. It wasn’t easy, but things worth doing seldom are,” Mullenweg notes.

This move ensures that WordPress will live on as a project no matter who is in charge of the for-profit business or what happens to it. If this is about legacy, Mullenweg seems to have just cemented his. Good move.

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On July 28 2009, a pair of iPhone applications that offered support for Google Voice were unceremoniously, and without warning, removed from Apple’s App Store. We then learned that Apple had blocked the official Google Voice application as well, which eventually led to an FCC inquiry. A year later, Google Voice was still missing from the App Store. Now it looks like there may be a glimmer of hope for getting Google Voice on your iPhone.

This morning Apple released guidelines explicitly spelling out for the first time what it would reject from the App Store. Sean Kovacs, the developer of third party Google Voice application GV Mobile (which was removed from the App Store over a year ago), read through each of the 100+ rules, and he concluded that his app didn’t seem to violate any of them. He emailed Apple’s approval board to see if he could possibly get his app reinstated. The response was encouraging.

I reached out to Kovacs, who says that an Apple representative responded that given the new guidelines released today, he was welcome to resubmit GV Mobile for review. Which is a much better response than he’s been getting before now (radio silence).

Of course, nothing is certain yet. This could be a case of an App Store reviewer stepping out of line and making a mistake. It’s possible that Apple will say this violates rule 8.3, which states “Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected” (this is similar to the “reducing functionality” explanation that Apple gave to the FCC last summer).

Or it could mean that Google Voice, albeit from a third party application, could finally be making its way back to the iPhone.

We’ve reached out to both Apple and Google to see if there has been a change and will update when we hear back.

Update: Google has given us this statement:

“We currently offer Google Voice mobile apps for Blackberry and Android, and we offer an HTML5 web app for the iPhone. We have nothing further to announce at this time.”

One good thing to come out of MySpace’s slow demise: a bunch of former employees are creating startups left and right, mostly in Los Angeles and helping to grow the startup ecosystem there. We’re tracking Gravity, Mindjolt, Gogobot and Beachmint. And we’re adding one more to the list.

Namesake was founded by Dan Gould and Brian Norgard. The site is still in private beta and it’s not 100% clear what it will be. From the about page:

We’re here to honor, support and serve people who create. People who aren’t afraid to embrace risk. People passionate enough to challenge the status quo and win. People who push us forward despite all odds.

At Namesake, we wake up every day to build an infinitely curious and innovative company. Building a better Namesake means more creators can build and spread their creations faster — which makes the world better.

We’re located in Los Angeles, CA. Today, we call the humble 10′ by 8′ Founder’s Room home, which has also been the site of a number of practical jokes. The company is founded and funded by Brian Norgard and Daniel Gould.

Via email, Gould says “We believe there’s a better way to match and route opportunities that come across your desk everyday. Our whole purpose is to make creators more successful by helping match them with these relevant opportunities in real-time.” Which isn’t super helpful. The company is self funded for now, says Gould. Both He and Norgard have some money to burn, they got their jobs at MySpace by selling a company to them, Newroo, in 2006.

There’s a place to sign up for the service once it launches for all you early adopter types.

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The Provost of Harrisburg University of Science and Technology, Eric Darr, has decided to perform what will certainly be an unpopular experiment on the students at his school. Following some chin-stroking related to the nature of social media and its relevance to etc. etc., Mr. Darr decided it would be interesting to block all use of social websites and applications on school networks for a full week.

The school is far from technophobic; in fact, like most modern universities, it is extremely well-wired, and a huge amount of collaboration and communication takes place online. So in addition to blocking Facebook, AIM, Twitter, and Myspace, HUST will also be blocking its internal networks and tools. There’s a lot to like about this experiment, and a lot to discuss.

Continue reading this article…

Contrary to popular opinion, the reason Yahoo’s metrics have been stagnant and its stock has lost half its value in the last two-and-a-half years isn’t because Google did search better than Yahoo. It’s because Yahoo turned its back on what it did well: Building the first online mass media content superstore. In doing so, it let the younger, sexier, faster-growing Google define what Yahoo wasn’t. It’s precisely the mistake that Jeff Bezos and Amazon didn’t make when eBay was the ecommerce, monkeys-could-run-this-train darling.

Yahoo was never going to win at search, just like Amazon never would have won at auctions. It wasn’t in the company’s DNA. Even after millions spent to build better search and search monetization systems (PANAMA!) there were obvious gaffes. Vinny Lingham, who used to have a business running massive offshore keyword campaigns for US companies, hated buying them on Yahoo because he had to separately purchase keywords for each international territory, but with Google, the purchase experience was all unified on one screen.

That’s because Yahoo was a company built on department-store like fiefdoms, with each country and division enjoying its own silo, vying for a slice of the front page with one another. When Yahoo was in the throws of its Microsoft take-over drama, I asked the head of one of Yahoo’s largest and most successful verticals what he thought about it. He answered, “It doesn’t really affect me, my division is basically a small business, and we can be the same small business inside of Microsoft.”

You could see this approach mirrored in Yahoo’s always cluttered front page vs. Google’s stubbornly Spartan one. Google as an organization was almost allergic to the idea of giving people anything else to do to keep them on its site, while Yahoo’s former-CEO Tim Koogle once bragged that search queries were going down, keeping people from leaving Yahoo. There was a basic DNA to the two companies that was at odds: One all about enabling discovery of the Web and one all about enabling discovery of….Yahoo.

It became fashionable to say Yahoo needed to be more of a technology company not a media company. But Yahoo was good at being a media company—it amassed an audience of half-a-billion people coming to its front page. When we launched TechTicker on Yahoo Finance it quickly got four-times the reach of CNBC. I’d love to take the credit, but that was the platform. Yahoo’s mistake was trying to become a Hollywood-style media company. Purple exclamation marks just aren’t Hollywood-cool no matter how many times Tom Cruise visits the campus.

Which brings us (belatedly) to the point of this post: Google needs to stop trying to be Facebook and focus on extending and investing in what makes Google successful: The Algorithm. Social media is about people, not algorithms. In a weird, way we’ve gone from content being in vogue (early AOL, Yahoo) to algorithms being in vogue (Google and those weird Ask.com ads) and now back to content—albeit the user generated kind. It’s just not Google’s strong point anymore than search was Yahoo’s. You can bet somewhere inside Google a manager is yelling that Facebook surpassed it today in time spent on site. But as the contrast with Yahoo shows, Google was never playing that game. That’s like me being jealous of Stephanie Meyer because she sold more books on vampires.

Google has spent billions acquiring social media companies between Slide, YouTube, investing in Zynga and other smaller deals. And yet, I don’t hear a damn bit of buzz about this new gaming platform. What are people excited about? Instant search and priority inbox.

Sure, as a public company Google needs to grow, but the best opportunity isn’t all this social nonsense, it’s Android. It’s clearly where Eric Schmidt’s heart is. And it’s where Google is using endemic advantages — a suite of cloud-based apps people love and a hoard of cash and market influence– to do something no one else could: Pose a threat to the iPhone. With social Google is working against its own endemic advantages. And with the billions of people bridging the digital divide via mobile, a low-cost, open smart phone strategy comes at the exact right moment, versus Google’s social strategy which comes way too late.

Google hasn’t gone the Yahoo way yet, but it’s on the precipice: Don’t let Facebook define what you’re not, continue to excel at what you do well.
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